It is a provocative act that has not only caught the attention of the viewers and critics but has turned trolling into a marketing concept by the female face of Bollywood Urvashi Rautela. She uses the concept of self de-preciation and comedy in one of her latest KFC adverts where she tries to transform negativity into viral content.
The advertisement has Rautela in a pretend interview where she is depicting herself as a self-proclaimed financial expert. She jokes about being the first person (after Shri Pythagoras ji ) to make a contribution to maths as a jab at her previous criticism of her intelligence. Her character brags that she has invented something known as the Urvashi Investment Plan, that she owns a bank and that she is even on the radar of Warren Buffett. During the interview, when she is offered food by her assistant, she immediately proposes to start up a business called 'UFC-Urvashi Fried Chicken.' Interestingly, her favorite Labubu dolls appear in a minor role giving satire a personal coloring.
Instead of avoiding internet bullying, Rautela embraces it and makes fun of herself to stamp her authority on the situation. The style has been appealing to many viewers as most of them gushed over the fact that her accepting self-awareness and placing the tables on her detractors. One of the fans said, "She finally got the assignment! Further on, someone added, "Trolling to her own advantage !! I adore this queen."
The ad does not only pair Rautela to have the comedic touch but it also emphasizes on the strength of self-cognizance in celebrity branding. She gets rid of the real attacks against her and turns them into jokes she uses to show her strength and how well she understands how people think. Rautela strategy is about how it is possible to find success through the embodiment of certain flaws and empowerment and, in the age where the image of a certain person can be formed by an online story representation, it is a good illustration.
This campaign is simply not just a form of entertainment, but also a benchmark of how people should deal with trolls on the internet in style and in good humor. That she can laugh at herself and use criticism to her advantage demonstrates a contemporary attitude towards the celebrity culture where she can embrace self-irony and earnestness and not look like an impostor.
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